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Qualcomm Buys Xiam Technologies
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Qualcomm announced that it has agreed to acquire Xiam Technologies. Xiam's main product, called My Personal Offer System, will help Qualcomm's handset and carrier partners better target content and advertisements to end users. MPOS uses demographic, contextual and behavioral profiling to create one-to-one mobile advertising programs. Qualcomm is paying $32 million for the company.
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