42% of Teens Frequently Download Mobile Ringtones

It may not come as a surprise to some, but teenagers are much more likely – about twice as likely actually – to download ringtones for their cell phones.

Pop culture is booming with artists such as 50 Cent, Shakira and Fall Out Boy and teens are scrambling for the hottest ringtones for their cell phones.

According to a recent study by Usable Products Company, 42% of mobile phone users, aged 14 to 17 download ringtones at least once a month. This compares to just 21% of adults aged 25 or over.

Numbers like this are the whole basis of advertising strategy within the ringtone market, and with most other types of mobile entertainment. Companies have learned that advertising on TV shows and websites with large teen audiences can yield significantly better results than promoting to older users.